Let’s face it, financial concepts can be awfully boring for many people, but there is a wealth of online sites that break down the jargon and dry stuff into short, entertaining snippets of information. Influencers, bloggers and financial education sites have gained wide appeal, with some boasting tens of thousands of followers. Their reach means they can shape opinions and drive investment decisions. The Straits Times learns what motivates them and how they ensure that they dispense financial advice responsibly.

The Simple Sum, a personal finance content portal with 300,000 followers on Instagram, uses comics to demystify financial planning, budgeting and life for people between 18 and 35 years old, says founder Shirley Crystal Chua.

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