The rise of personal finance bloggers, out to save financially illiterate millennials

19 Jul, 2020
1 min read
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How do you make personal finance shareable for the Instagram generation? Replace jargon with relatable comics and a conversational tone to ensure financial literacy for Singaporean millennials, as some bloggers have done. With 85 per cent of its target audience ranging from 20 to 34, The Simple Sum’s podcasts and comics aim to empower them through casual language.

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